WHAT IS SEO AND Its Types | Off Page SEO AND On Page SEO 2020

WHAT IS SEO AND Its Types | Off Page SEO AND On Page SEO 2020

In this blog post, I will tell you all about the SEO and its types on page and off page SEO 2020, In the beginning, I want to tell you that SEO stands for Search Engine Optimisation. SEO is a technique to optimize your website to get on the first page of Google search results. if you want to rank your website on the first page of Google search result then SEO is very important.

WHAT IS SEO AND Its Types | Off Page SEO AND On Page SEO 2019

As we know that building a website is a powerful way to promote your business. so you should take care OF ranking of your website and your audience. That can find your website easily on the Google search. 

Usually, SEO is done to get organic traffic. here their organic traffic means to say that the traffic from the Google search. if you want to get natural or organic traffic on your website the On Page SEO and Off page SEO of your website should be done perfectly.

Types of SEO strategies to rank your website
  1. On page SEO 
  2. off page SEO
  3. Black hat SEO
  4. White Hat SEO

1. On page SEO-

On page, SEO is very important to rank your website on the first page of Google. Here on page SEO means to say providing fresh and good content on your website. The selection of keywords in your articles. The title and description of your article. On page, SEO helps to index the articles on the web faster. 

On the page, SEO gives the signal to Google about your post and your content to rank your articles on the first page of Google. If the content of your website is genuine and providing crucial benefits to visitors then definitely Google will rank Your articles On the first Page Of Google.

2. Off page SEO-

Off-page, SEO is also very important to rank your website. Off Page, SEO means to say to create links with other websites and increasing the popularity of your website. The off page SEO Includes submitting open directories, link exchange with the same niche websites. On the page, SEO plays a significant role to rank your website on the First page of  Google search results.

3. Black hat SEO - 

Guys, Black hat SEO is an SEO technique. which is against the search engine community guidelines. This is not good for the search engine. Please don't apply these tactics On your website. The Black hat SEO is used to get site ranking very faster and higher. if someone practices this SEO Google penalized the website.

Friends I want to tell you that Black hat SEO includes clocking, keyword stuffing, PBN network, sneaky redirects,  poor content. The Black Hat SEO comes under the spam category. That is why Google PENALIZE the websites which contain Black hat SEO tactics to maintain the cleanliness of Google Search Engine. 

4. White hat SEO-  

This is also an Optimisation strategy to rank your website higher in Google search result. The white hat SEO refers to the Google approved website Optimisation techniques and strategies. In a white hat, SEO quality content is provided to the visitors.  In the White Hat SEO, YOU HAVE TO optimize your website for the visitors, not for the search engine. 

The white hat SEO shows the search engine that you are providing good quality content on your website. This helps you to rank your website on the first page of Google search results.


This is all about the Search Engine Optimisation I hope this article enhance your knowledge about Search Engine Optimisation if you have any queries regarding this article then you can comment below in the comment box thanks for visiting our web page